All great brands have a compelling story. We’ll help you find yours, then share it with the world. Whether you’re creating a new brand from scratch, need to freshen an existing brand, create a campaign to build awareness or reach a younger audience, we’re here to help.
Create a competitive advantage with a digital branding strategy that differentiates your organization from the competition.
In B2B, just having a Unique Selling Proposition isn’t enough (to say nothing of the fact that your USP probably isn’t as “U” as you think it is). With more competitors entering your market with wildly similar products, the only way to stand out is to show your customer what you stand for. That’s what your brand is all about. We work with our B2B clients to help them define and build out the brand foundation necessary to be unique in the only place that counts: the mind of the customer.
We conduct a brand audit, market analysis, audience segmentation, and business strategy to understand how your brand and business objectives align. We then define your brand position and identify a story that stands out to galvanize your internal culture and differentiate you. Next, we elevate the brand story with a visual identity system, style guides, and a messaging matrix to bring your brand to life.
Whether your goal is investment, recruitment, brand awareness, social advocacy, or conversion rate optimization, DigiNexTech gives you a brand marketing strategy to own what’s next.
Brand Foundation includes:
- Naming
- Brand Strategy & Positioning
- Brand Identity & Logo Development
- Messaging, Voice and Positioning Workshop
- Brand Guidelines & Standards
- Campaigns
- Content Creation
- Website Development
- Brand Rollout
Brand Awareness includes:
- Advertising
- Trade Shows & Events
- Email Marketing
- Direct Marketing Campaigns
- Video / Animation
Does your brand have a plan? Ready to elevate your brand?